Istanbul Gelisim University - Business and academic life explained in this book

Business and academic life explained in this book

Prof. Dr. Kenan Özden's book "Total Crisis Management - A Holistic Approach with Business and Department Strategies and Policies", prepared within the framework of his experiences, knowledge and research in business and academic life, made its 3rd edition.

From Istanbul Gelisim University (IGU) Faculty of Engineering and Architecture. Prof. Dr. Kenan Özden stated that he prepared the book for two main purposes. Dr. Kenan Özden said, “Businesses and institutions should be able to deal with crises in the most effective way and overcome them with as little damage as possible. The coronavirus global epidemic, which has affected the world for the longest time, caught all public institutions, businesses and households unprepared, causing great loss and pain, and once again this reality hit us in the face.”

“IT AIMS TO PROVIDE THE ASSISTANT TEXTBOOK OPPORTUNITY”

Prof. Dr. Kenan Özden made the following statements about the book:

“The first purpose of the book is to provide a reference guide and a handbook on the models, strategies, policies and measures to be used and implemented by the state, public institutions, municipalities and managers of all kinds of businesses and organizations in terms of the organization as a whole and their divisions. The second purpose is to offer the students of faculties of economics and administrative sciences, communication, political sciences and engineering sciences, especially industrial engineering departments of universities an opportunity of a textbook or a supplementary textbook where they can learn the information, models and approaches related to the effective and efficient management of before, during and after the crises that they will encounter many times with global, national or organizational factors in their working life and will be affected organizationally or individually in an academic sense.”

Explaining that the new holistic and original approach brought by the book with a scientific, organized and systematic point of view will be very useful for managers in dealing with crises, Prof. Dr. Kenan Özden said, “I hope that if our students, who are the managers of the future, digest the book by reading it, they will take their place in the economy and institutions as a fortress against the crises.”

The chapters in the book are as follows:

“The Concept of Crisis, Factors Causing the Crisis and the Crisis Process / Sustainable Performance and Efficiency / Crisis Management in General / Total Crisis Management / Financial Management in Total Crisis Management / Marketing and Sales Management in Total Crisis Management / Public Relations Management in Total Crisis Management / Total Crisis Management Production and Operations Management / Human Resources Management in Total Crisis Management / A Field Study in Manufacturing Firms on the Use of Production Management Strategies and Policies in Crisis Management / A Field Study on the Use of Human Resource Management Strategies and Policies in Crisis Management / Crisis Management in SMEs in Bishkek and The Role and Importance of Marketing and Public Relations Functions in Crisis Management / The Effects of the Global Crisis on Entrepreneurship: A Comparative Study on SMEs Operating in Bishkek and Ankara / The "March 2005 People's Revolution" in Kyrgyzstan and the Case of Two Turkish Firms in Crisis. APPENDIXES: Strategic Financial Analysis Planning / Prime Ministry Crisis Management Center Regulation.”