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Legendary discounts cause fatigue and anxiety

According to the results of the research conducted on consumers regarding online shopping campaigns organized under various titles such as Legendary Friday and Wonderful Friday, it has been determined that consumers shop for fear of missing out, which causes fatigue and anxiety.

Legendary discounts cause fatigue and anxiety

In recent years, online shopping campaigns organized under various titles such as "Legendary Friday, Wonderful Friday" have started to become very popular. People have been waiting for this time of the year to buy products that seem to be discounted, whether they need the products or not. Another study has been conducted on the effects of these special discounts, which cause many debates in sociological terms, on consumers. According to the results of the research conducted with consumers over the age of 18 who live in Turkey and shop online, it was determined that consumers shop for fear of missing out, which causes fatigue and anxiety.

From Istanbul Gelisim University  the Department of Management Information Systems, Asst. Prof. Hande Ayhan Gökcek evaluates the research titled "Impulsive Use in Online Shopping, Fear of Missing Out, Impulsive Purchasing, Examination of the Relationship between Internet-Related Fatigue and Anxiety".  Stating that they recently conducted such a study to investigate the negative consequences of internet users' fear of missing the products, Asst. Prof. Hande Ayhan Gökcek says that this fear makes people buy the products.

“It is seen that buying online with the fear of missing out has a significant and positive effect on internet-induced fatigue and anxiety.”

“NEGATIVE CONSEQUENCES OF THE INTERNET ARE ALSO ESSENTIAL”

“Although the Internet is beneficial to users in various areas of life, negative consequences arising from its use are inevitable,” says Gökcek, and continues, “Internet use-induced fatigue is a common factor that negatively affects the mental and behavioral conditions of users. Since the internet is now much more accessible, practical and reliable, people do most of their work online. There are many factors that affect impulsive online buying in online shopping, including individuals' mood or emotional state, impulsive personality traits, and demographic factors."

Indicating that some types of products can also encourage impulsive online buying, Asst. Prof. Hande Ayhan Gökcek says, "While products that provide hedonic value encourage feelings of pleasure (e.g. fun and excitement), utilitarian products primarily serve a functional purpose."
In recent years, online shopping campaigns organized under various titles such as "Legendary Friday, Wonderful Friday" have started to become very popular. People have been waiting for this time of the year to buy products that seem to be discounted, whether they need the products or not. Another study has been conducted on the effects of these special discounts, which cause many debates in sociological terms, on consumers. According to the results of the research conducted with consumers over the age of 18 who live in Turkey and shop online, it was determined that consumers shop for fear of missing out, which causes fatigue and anxiety.

From the Department of Management Information Systems at Istanbul Gelisim University, Asst. Prof. Hande Ayhan Gökcek evaluates the research titled "Impulsive Use in Online Shopping, Fear of Missing Out, Impulsive Purchasing, Examination of the Relationship between Internet-Related Fatigue and Anxiety".  Stating that they recently conducted such a study to investigate the negative consequences of internet users' fear of missing the products, Asst. Prof. Hande Ayhan Gökcek says that this fear makes people buy the products.
“It is seen that buying online with the fear of missing out has a significant and positive effect on internet-induced fatigue and anxiety.”

“NEGATIVE CONSEQUENCES OF THE INTERNET ARE ALSO ESSENTIAL”

“Although the Internet is beneficial to users in various areas of life, negative consequences arising from its use are inevitable,” says Gökcek, and continues, “Internet use-induced fatigue is a common factor that negatively affects the mental and behavioral conditions of users. Since the internet is now much more accessible, practical and reliable, people do most of their work online. There are many factors that affect impulsive online buying in online shopping, including individuals' mood or emotional state, impulsive personality traits, and demographic factors."

Indicating that some types of products can also encourage impulsive online buying, Asst. Prof. Hande Ayhan Gökcek says, "While products that provide hedonic value encourage feelings of pleasure (e.g. fun and excitement), utilitarian products primarily serve a functional purpose."

Edited date: 23.11.2021
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