Public information model of public relations comes forward
Stating that public investments and regulations, public spots and promotions come forward in the pandemic process, Asst. Prof. Dr. Sarp Bağcan said: “The private sector aims to contribute to the solution through corporate social responsibility (CSR) activities, sponsorship or what it produces.”
“RESULT: WORLD PUBLIC, MAIN THEME: SOCIAL ISOLATION”
Stating that the public, private and public sectors have to act together in the public interest,
Asst. Prof. Dr. Sarp Bağcan from Istanbul Gelisim University said: “These messages have been delivered in the interpersonal communication level as well as in the corporate social responsibility, sponsorship, corporate advertising applications close to public spot of the companies, brands and private sector or in the spots of public institutions. In other words, a very important part of public relations and communication activities gathered at the same social level and even at the global focus. In the pandemic of this century, of which vaccine or cure has not yet been found, and community immunity has not occurred even in any country, a “world public” has been created on the subject. The main theme is "social isolation" under the current conditions.”
“A MATTER OF COMMUNICATION AND PUBLIC RELATIONS”
Saying that it is inevitable for public relations practices to address social isolation, Bağcan said: “The factors coming from each country's own culture determine the extent and how seriously that person will take the issue. Bringing culture closer to the rationality of health management is also a matter of communication and public relations. At this point, it is necessary to organize campaigns that are not only about social isolation but also trying to transform this culture on the basis of practices.”
“NEW SOCIAL STYLES FORMED”
Indicating that the developments in communication technologies are accelerating and becoming widespread in use with the Covid-19 process, Asst. Prof. Dr. Sarp Bağcan said: “In order to determine the main channel of all this communication, it is important to determine the media preferences of the communities. Because, while the main media followed and shaped by the masses before Covid-19 was television, the internet and the devices (mobile phones, tablets, computers etc.) come to the fore.”
“INTERNET IN THE FOREFRONT”
Stating that the need for social isolation and accompanying communication leads individuals to work remotely, e-commerce use and social media interaction, Bağcan spoke: “The environment of uncertainty and panic brought about by the pandemic also brings the internet to the forefront to reach instant data. The Internet has turned into a common platform of business and general communication, not just as a media medium.”
“THE TIME OF INTERNET USE HAS BEEN INCREASED”
Saying that internet-based media and tools are on an extreme rise, Bağcan stated: “Because as the automation in the economic system connects with artificial intelligence and the internet network, the increasing time that people spend in front of the internet screen has increased. Add to that the Internet use of the Z and younger generation, this rise is obvious, but the truth is that people live in the physical world. Other mass media, especially TV, are also currently active.”
“EVENTS ARE POSTPONED, SPONSORSHIPS TURN TO THE INTERNET”
Stating that the Covid-19 outbreak accelerated this already developing process dramatically, Bağcan spoke: “The need for the communication brought about by social isolation and (remote) work had an extraordinary effect on this speed. People are now communicating through a “multi-channel” (increasingly internet-centric) communication. The brands do not only present messages that are of public interest, they focus on these multiple channels, but in accordance with the changes in terms of media follow-up brought about by the pandemic risk and socialization; postponing their activities such as culture, arts, sports, and so on, and usually makes 1-2 year plans to see ahead. In addition, these institutions are revising their business models or trying to shift them online.”
Emphasizing that Covid-19 and the necessity of social isolation accelerate a paradigm shift in the form of production (economy) and communication, Bağcan said: “It is possible to say that all business and communication activities will have been shaped around “multi-channel” and its users. It may be possible to add the management and governance understanding of the new world to this.”
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Created Date: : Wednesday, June 24, 2020
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