Gelisim News

Screens turned into show windows!

The daily living at current period continues with the effect of the digital culture. The Academic Member Dr. Aysun Kaya Deniz, who said that the social media has a significantly big effect at the point of permanence of the consumption circle and change the shopping habits, indicated that the fake requirements came forth as a result of presentation of the popular one for each second to the individuals.

The Academic Member Dr. Aysun Kaya Deniz from the Department of Radio, Television and Cinema of the Faculty of the Economics, Administrative and Social Sciences of the Istanbul Gelisim University (IGU), who said that it was possible for any individual having entered in the social media for good time as a consequence of advancing technologies and updating to have knowledge about a new product and show a buying behaviour, indicated: ‘’Making shopping at our current time has turned into an act of satisfying fake requirements, occurred on the individual through the effect of social media, rather than an act, made for the satisfaction of basic needs.’’ indicated that the social media was a kind of consumption contest, which encouraged the individuals for consumption and had no finishing line.     

DISCOMFORT IS EXPERIENCED IN INDIVIDUALS, WHO ARE NOT INCLUDED IN POPULAR CULTURE

It is possible to remain under the effect of various numbers of sharing, mainly influencers, during the time, spent at the social media. Namely, the social media presents the one having become popular to the individuals for every second and as a consequence of this, false needs come forth. The individuals consumes the popular culture products that the get to know about through the social media and immediately after it, involve in the search of a new one. The permanence of the cycle is ensured by the thought of ‘’rapid use and swift consumption’’ taking place in the foundation of the popular culture. The Academic Member Dr. Aysun Kaya Deniz said that in the event that the individuals, who are surrounded by popular culture products, do not use the products that may come forth as a result of the popular culture or not included in the popular culture, this may cause a kind of discomfort, experienced by them and further indicated that the individuals are offered new generations of shopping environments through social media applications showing increase from day to day and the conversion of screens into the show windows are experienced in the digital consumption culture so occurred.’’

USER COMMENTS INCREASE THE CONSUMPTION

Along with the orientation of the individuals by the social media applications into an impulse purchase, it becomes very easy to access into the detailed information, visual and users’ comments out of the social media applications in advance of the purchase of a product. In addition to purchase-driven social media applications, as long as the individuals disclose what they consume through their own profiles, the motive of consumption in the individuals, who notice the said sharing, is fuelled up. The consumption habit is exhibited in order to make sharing out of the social media applications. From now on, various numbers of platforms create domains for the photographs to be shared out of the social media and by doing so, the advertisements of the products and platforms are made as a consequence.