From the University Agenda

"Digital Marketing" world is discussed at Coffee Talks!

Within the scope of the Coffee Talks activities organized by Istanbul Gelisim University (IGU) Dean of Students, an interview titled "Digital Marketing Techniques" was held. In the event, where students showed great interest, the basics of digital marketing, current strategies and innovations in the sector were discussed.

The guest of the interview was IGU Faculty of Fine Arts, Television and Cinema Department Asst. Prof. Rabiya Saltik Duvan. Addressing the digital marketing ecosystem from a comprehensive perspective, Duvan shared important information in areas such as SEO, social media management, content marketing and e-mail marketing. Participants had the opportunity to listen directly to the critical role of digital marketing in the business world and the skills required to be successful in the industry.
 
The event, which was attended by many students from different departments, was an important guide for those who were interested in the field of digital marketing. Throughout the event, topics such as how to keep up with the rapid change in the digital world, how brands develop their digital strategies and career opportunities in this field were discussed in detail.
 
With such events, Istanbul Gelisim University continues to offer its students the opportunity to master the dynamics of the digital world and prepare for professional life in a more equipped way.