Istanbul Gelisim University - The book "Digital Management Marketing Media" prepared by 10 academicians is published

The book "Digital Management Marketing Media" prepared by 10 academicians is published

Stating that digitalization gained momentum as an inevitable necessity in all sectors during the pandemic period, Asst. Prof. Dr. Hande Ayhan Gökçek made statements about her books titled “Digital Management Marketing Media” she prepared together with 10 academicians in total.

Emphasizing that the importance of digitalization has increased undeniably due to the Kovid-19 pandemic, Asst. Prof. Dr. Hande Ayhan Gökçek from Istanbul Gelisim University (IGU) School of Applied Sciences said: “It is of great importance for businesses to adapt rapidly to this changing process. Digitalization, which developed rapidly in the 2000s and is almost essential for the sustainability of businesses due to the pandemic brought about by 2020, is the main idea and basis of the book "Digital Management, Marketing and Media."

“FIRST SCIENTIFIC BOOK”

Stating that the book was written by academicians on management, marketing and media under the common title of digitalization, Gökçek said: “The book, which is the first scientific book that consists of 10 chapters and covers 3 fields on digitalization at the same time, appeals to everyone who is interested in these fields.”

Stating that under the "Digital Management" section, digital business management is handled from a wide perspective, Gökçek added: “The digitalization of the supply chain was touched upon, and the loneliness of individuals in organizational life was examined, as digitalization brought along many transformations. Under the title of "Digital Marketing", first of all, comprehensive information was given about the history of digital marketing from past to present. Digital branding, digital and traditional brand trust comparison, influencer marketing, one of the most effective strategies of digital marketing in 2020, and current innovations in digital commerce were discussed in detail. Under the title of "Digital Media", the last part of the book, detailed information was given about the changing structure of the media from the past to the present and how to obtain and manage reputation in the digital world.”

The authors of the department, whose specialty is Management, Marketing and Media, are listed as follows:

“Asst. Prof. Dr. Sema Mercanoğlu Erin (IGU), Asst. Prof. Dr. Hande Ayhan Gökçek (IGU), Asst. Prof. Dr. Canan Tiftik (IGU), Asst. Prof. Dr. Bilge Turp Gölbaşı (IGU), Asst. Prof. Dr. Çağla Kaya İlhan (IGU) Res. Asst. Onur Türker (IGU), Asst. Prof. Dr. Parisa Alizadehfanaeloo (IGU), Asst. Prof. Dr. Mehmet Emin Beğtimur (IGU), Asst. Prof. Dr. Özge Turhan (IGU), Asst. Prof. Dr. Ali Karaman (Bingöl University)”