A Groundbreaking Journey into the Depths of Our Minds: Neuromarketing Seminar at IGU

The Department of International Trade and Business Administration within the Faculty of Economics, Administrative and Social Sciences at Istanbul Gelisim University (IGU) is hosting a remarkable event on Monday, November 10, 2025, at 2:30 p.m. in the J Block Firnas Auditorium.

"Discover the Power of Your Mind through Neuromarketing"

In today’s complex market world, do we truly make our own choices when selecting a product or service, or are we guided by the hidden codes of our subconscious? The scientific answer to this intriguing question will be explored by Istanbul Gelisim University’s Asst. Prof. Pınar Alyar.
During the seminar, Asst. Prof. Alyar will delve into how marketing stimuli we encounter in daily life manipulate our minds, how brands skillfully influence us, and the unshakable role of the subconscious in decision-making processes.

Logic or Emotion? The Hidden Force Behind Purchasing Decisions

Through striking, thought-provoking examples, Asst. Prof. Alyar will reveal that most of our choices stem not from conscious reasoning, but from emotional reactions and the brain’s complex functioning. This presentation, proving that emotional intelligence is the hidden power behind purchasing decisions, will challenge all conventional marketing paradigms.
Throughout this journey, participants will deeply analyze the powerful impact of emotional responses and the subconscious on decision-making mechanisms. As a result, they will gain a clear awareness of the unseen dynamics behind both their own consumer behavior and general purchasing motivations.

IGU: A Bridge Connecting Future Leaders with Science

Through such visionary events, Istanbul Gelisim University continues to equip its students not only with academic knowledge but also with the analytical thinking and critical awareness skills required by the modern age. This seminar aims to offer participants the opportunity to view marketing not merely as a commercial tool but also through a neurological lens—providing a scientific and satisfying answer to the fundamental question: “Are you really the one making your decisions?”