Gelisim News

Are you one of those ‘’Influenced’’?

The concept ‘’influencer’’ started to come our way in various fields of communication, mainly the digital marketing together with the fact that the social media occupied an important place in our lives. The Academic Member Dr. Sinem Eyice Başev indicated that the Influencer Marketing will continue to be available in future with an increasing effect.

SUBSTANTIAL INTEREST FROM THE GENERATION Z

The influencers, who share sections from their daily lives at the social media platforms, have the talents to motivate the masses or put them in motion by sharing the products that they use, location that they visit and apparels that are worn by them. Becoming a person, who determines the tendencies of the follower masses and trends of market, is liked by the people and while doing the foregoing, making money out of it and on the top of that, giving the products so promoted as a gift to the influencers attracts everybody’s attention. The Academic Member Dr. Sinem Eyice Başev from the Public Relations and Advertisement Department of the Applied Sciences Vocational School of the Istanbul Gelisim University (IGÜ) says: ‘’The earning system through cooperation that is most preferred in the world and Turkey and loses nothing from its popularity will continue to be one of the future jobs (professions) together with the rising importance of digital marketing.’’

“CORRECT INFLUENCER SHOULD BE SHOWN TO THE CORRECT TARGET GROUP”

The cooperation(s) that the brands may realize with the influencers having high numbers of followers and perceived by the society as ‘’popular’’ became one of the best methods, resorted to the promotion of the product related thereto and bring the same forth. These individuals with ‘’influencing’’ on the follower groups, namely the skill to affect others have the talents of the recognition of the brand and increase of its sales. The Academic Member Dr. Sinem Eyice Başev, who emphasized that the most important subject matter for the brand at this point was to work with the influencers conforming to the image of the brand indicated as follows: ‘’Otherwise, the reliability may be lost and it may become difficult to achieve the expected targets. It is necessary to show a correct influencer to the correct target group.’’   

ONE OF THE FUTURE JOBS

The tracking of sales, made with the discount codes and links, given by the influencers, based on their experiences, can be made as well. As the various sector means are used in the end-of-sales (aftersales) measurements, the statistics so reached; tracing of the links so used, related account data and in the meantime, data coming from the brand can be measured in a reliable manner. The influencership that turned out to be a line of business having added a new dimension to the digital advertisement world will continue to develop and become prevalent in the forthcoming years and is shown among the future jobs.