Gelisim News

E-commerce, Digital Marketing, and Social Media Expert Sedat Ateş was the guest of the seminar organized by Asst. Prof. Bahar Meriç Atakan. The seminar focused on the relationship between digital transformation and international trade.
 
Expressing the Digital Transformation as dispossession Ateş said: “The food order line with no restaurant, no stock-keeping e-commerce site, the florist without any shop… Digital transformation in all areas such as dining, market, car, education, finance, tax, health, insurance, sports, service etc. continues at full speed”.
 
“OCCUPATIONAL EVOLUTION”

Sedat Ateş, who stated that the effects of dispossession will start to feel more intense on the street and from each age group and every generation, said: “We have to think big and more important produce, and realize what we produce. A concept called digital nomadic began. This concept precisely gives us the freedom to do business wherever our computers and internet connection are, without bringing us to a fixed space. Hence, the occupations have been evolving and the inevitable changes in the way of doing business were heard as ringing”.
 
“BORDERS ARE REMOVED”

Stating that the world has become a small market, Ateş said: “The international borders have become a national issue of various states by getting up in trade. In the past, we were able to purchase products only in domestic e-commerce markets, but now we have the opportunity to compare and buy products from different vendors and countries in the universal village. On the contrary, we can open new sales channels by displaying our products in international markets in order to create a new market for ourselves and to get rid of the vicious cycle”.

“E-TRADING VOLUME INCREASED”

Sedat Ateş stated that the global e-commerce volume was approaching 3 trillion dollars by the end of 2018, continued as follows:
“Turkey increased by 350 percent in the last 5 years has exceeded 45 billion Turkish Lira. In the light of these data, it can be captured through social media through video ads and text statements prepared by the language spoken in that country the target audience in the country by examining holidays, favorite sports, series, meals and so on. Those who are successful with different advertisements are determined and their measurements are monitored regularly.”
 
“WE CAN GAIN SOME COMPETITIVE ADVANTAGE”

Underlining that the companies have reached a very advanced level in payment and logistical point, Ateş added: "It was the main policy of the state at the point of customs clearance and delivery to the final consumer in another country. We have categories that will provide competitive advantage especially in the products we produce in the domestic market”.

At the end of the seminar, Sedat Ateş was presented a plaque of appreciation on behalf of the university by faculty member Dr. Bahar Meriç Atakan.