Along with the entrance of social media and smartphones into our lives, we have met many new professions. One of them is “Food Photography and Stylist”. Asst. Prof. Dr. Cagla Kaya Ilhan touched upon the technical details that should be considered while taking food photos.
We often come across pictures of eye-catching and appetizing food on social media. Businesses increase their customer potential by working with “Food Photographer and Stylist”, sharing their presentations on social media and appealing to wider audiences. Many people also share their own cooking on social media with their own style and presentation. With the rapid expansion of the food and beverage industry and the introduction of social media into our lives, users are introduced to new definitions and professions every day.
FOOD PHOTOGRAPHY IS AN ART
Food photographers create art with their delicious food photos. Asst. Prof. Dr. Cagla Kaya Ilhan, from Istanbul Gelisim University Faculty of Applied Sciences Department of New Media and Communication, stated, “Food Photographers and Stylists create art beyond making consumers' appetites whetted by just looking at the photo or video of the food without tasting or smelling the food. Food stylists who prepare food for photography with various tools and accessories need to pay attention to various techniques such as color harmony and composition. In this case, food stylists use not only edible but also inedible tools such as glue and paint when preparing the food to be photographed.”
Asst. Prof. Dr. Cagla Kaya Ilhan indicated there are technical details that need attention in food photography and styling. Here are tips:
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